The Future of Freshness | Enduro Promo

The Future of Freshness | Enduro Promo

When Todd Branham, the race director and owner of Blue Ridge Adventures, a Brevard-based company that specializes in creating high-quality cycling events all across western North Carolina contacted us about his idea to showcase the brand new Blue Ridge Adventures Enduro mountain biking series this year we were pumped. He came up with a vision, found a crazy song with an awesome beat that fit that vision and we got to work. We headed up to the Avery Creek Trail in Pisgah National Forest with Todd, his partner in crime Heather, and Wes Dickson, owner of Sycamore Cycles. The steep, technical trail will play host to one of Blue Ridge Adventures’ Enduros in this year’s Pisgah Stage Race and should offer racers a fast and fun challenge as they let off the brakes and let it rip through the countless drops and boulderfields along the way. The new format is exciting as it ultimately means that each of Blue Ridge Adventures’ races this year will have at least one race-within-a-race, so to speak, with some events having multiple Enduros. Their state-of-the-art timing system will also allow racers to blow through both the start and finish without stopping to maximize their speeds, while knowing that the system is accurate to 1/100th of a second. Take a look at the video below at what Blue Ridge Adventures is hailing as “the future of freshness” in mountain biking. Once you’re thoroughly stoked head over to their website and signup for one of their events today!

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Posted on

May 6, 2014